Test your sign-up flow, landing page, checkout, ads and emails on simulated people first.
A crowd of simulated customers uses your live site, reads your pages and emails, and tells you exactly where it lost them.
First test free, no account needed. Or test an ad, an email, a video or a question
Real tests, replayed
A real Mimiq flow, replayed: 5 simulated people tried to sign up for the free trial on Tallyloop, a made-up product. All 5 finished. 5 of 5 raised: URL field validation rejects valid URLs without clear error guidance.
01Let them use it
Let them use it. Paste your URL and a task. Each person opens your live site in their own browser, clicks and types like a first-time visitor, and says what they are thinking at every step. You see how far each one got, where they got stuck, and why.
Their task Sign up for the free trial
Each square is one step: a click, a scroll, a field filled in. A taller mark is a new page or screen. Those who finished took 5 to 9 steps.
URL field validation rejects valid URLs without clear error guidance
The website URL field displays an 'Invalid URL' error for properly formatted URLs, and when the error appears, it doesn't explain what format is actually required or how to fix it. People had to attempt the field multiple times, weren't sure if they'd fixed it, and some just proceeded hoping it wasn't required.
Suggested fixFix the URL validation logic to accept standard URL formats (with and without https://, with and without www). Add specific error messaging that shows an example of the expected format (e.g., 'Please enter a valid URL like https://example.com or example.com'). Ensure the field clears properly when users retype.
“Still showing 'Invalid URL' even with https://. Maybe the field is appending to the existing text instead of replacing it. Let me try clearing the field completely and retyping.”
- A real browser. Each person clicks, scrolls, types and waits for pages like anyone would, for up to 15 steps.
- Every step in words. Clicked this, filled in two fields, went back. What they typed is never kept.
- A usability check, not a forecast. In pre-registered tests, flows found the broken steps but did not predict what real shoppers do next.
02How it works
Four steps. About ninety seconds for a page, a few minutes for a flow, and nobody to recruit, schedule or pay.
- 01Drop it inA URL, an image, an email, a headline or a question. Mimiq works out what it is.
- 02Meet your audienceIt reads what you dropped and recruits simulated people like the ones it is for. Or describe them, or import your customer list as twins.
- 03Watch them reactEach face changes as that person decides. Faint means gone, full ink means they stayed, violet means they would sign up.
- 04Ask them whyPut one question to everyone, or interview one person. They remember what they saw and they will not just agree with you.
01 Drop it in
A URL, an image, an email, a headline or a question. Mimiq works out what it is.
02 Meet your audience
It reads what you dropped and recruits simulated people like the ones it is for. Or describe them, or import your customer list as twins.
Owners and finance leads at US marketing agencies and service businesses
25 people · CFO, Small Business Owner, Bookkeeper and more
03 Watch them react
Each face changes as that person decides. Faint means gone, full ink means they stayed, violet means they would sign up.
04 Ask them why
Put one question to everyone, or interview one person. They remember what they saw and they will not just agree with you.
03The readout
Reads like a story, not a dashboard. A headline that says what happened, ranges instead of false precision, and the faces behind every count.
04After the test
Ask them anything. One question to all 25, answers grouped into themes with the people behind each one.
- Jeffrey, Small Business Owner
Show me the price for agencies my size first, or let me try it free for a week. I'm not booking a demo to find out if I can even afford this, I need to know that upfront before I take another meeting off my calendar.
- Juan, CEO
Show me the actual monthly cost and a real number, like, for an agency our size, how much cash would actually hit the account faster, and what that costs us. Then I'd know if it's worth the integration work.
Change one thing. Run the next version on the same people and see who changed their mind. On real headline tests, about half of Mimiq's calls were clear, and those were right 88% of the time.
Get paid in days, not months. Tallyloop chases your unpaid invoices for you. Book a demo.
Stop chasing invoices. Tallyloop sends the reminders and collects the payment, from $29 a month. Start free, no demo needed.
- Jeffrey, Small Business Owner 28 → 62 in 100 would read it
“Sounds useful, probably garbage. The 'start free, no demo needed' is doing work here, it's low friction, but that's exactly why I'm skeptical. Something this friction-free usually means it's built for problems smaller than mine, or it's a lead gen trap.”
- Brittany, Accountant 15 → 28 in 100 would read it
“Does this actually integrate with our accounting software or am I just moving the problem somewhere else?”
- Denise, Small Business Owner 28 → 42 in 100 would read it
“Don't tell me what it does, show me it handles the mix of retainer work and project billing we actually use, and whether my bookkeeper can still see what's happening.”
- Erica, CFO 62 → 28 in 100 would read it
“$29 a month is cheap enough that I'd almost resent not looking, but I'm already using a system that handles this and my problem is something else entirely.”
05Works on anything you ship
If a customer will see it, test it first.
Whole sign-up flows
Paste the URL and a task. Each person uses your live site in a real browser, clicking and typing, and you see how far each one got, where they got stuck, and why.
How flows work06In their words
Not scores. People. Four of the simulated people from the two tests above, in their own words. None of them are real.
“Overall I got what I came for and the flow was short enough that the URL hiccup didn't kill the deal, but that validation bug is embarrassing for a product targeting accountants who care about precision. The tone preview feature was a nice…”
“Cash flow problem for agencies, solved with automation and integrations I already have. The headline works, but I'm not bleeding money on unpaid invoices right now, this solves a symptom, not a strategic issue.”
“Overall I got what I came for, the trial is running and the product looks like it does exactly what I need for chasing invoices. But that URL validation bug was genuinely annoying and made me question whether the product was polished…”
“This is built for agencies, and the invoice tracking problem is real, but it's a collections tool, not an operations or strategy lever. It solves a cash flow symptom, not the decision I'm actually stuck on.”
07Honest by design
Simulated people. Real limits, stated. They are fast, candid and never tired, and they are not your customers.
Use it to
- Find the step where a sign-up, checkout or onboarding flow loses people, before real people reach it
- See how a page, an ad or an email reads to the people it is for
- Ask the follow-up question a survey never gets answered
- Pick the stronger of two headlines: right 76% of the time on 1,000 held-out real tests
Not to
- Forecast your conversion rate, or what real shoppers will do next
- Rank emails, ads or page versions against each other, yet
- Replace talking to real customers before a big bet
08Pricing
Start free. Pay per person tested.
Your first test is free, no account needed. A free account adds 100 people. After that, packs start at $29 for 500 credits, and they never expire. A person in a page, ad or copy test is one credit; a person in a flow is 30. No seats, no subscription.
Questions
Are the people real?
No. Every person in Mimiq is simulated: a profile drawn from population statistics (age, work, place, habits) and played by an AI. They are fast, cheap and candid, and they are not your customers. Use them to find problems before real people do.
What happens in a flow?
You give a URL and a task, like signing up for the free trial. Each person opens the site in their own real browser and clicks, scrolls and types for up to 15 steps, saying what they think at each one. You see how far each got, where they stopped and why. A flow costs 30 credits a person.
How accurate is it?
It depends on what you test. On headlines, Mimiq's pre-registered forecast picked the real winner 76% of the time on 1,000 held-out tests. Ranking emails, ads and page versions is not there yet, and a flow shows where people get stuck rather than predicting your conversion rate. Every run is in the public register.
Do you keep what they type into my site?
No. A flow keeps each step in words (clicked this button, filled in two fields), never the values typed and never an address's query string.
Can they get past my login?
No. People in a flow cannot sign in to an existing account, so they stop at a login page. Test the public part: the landing page, sign-up, pricing and checkout.
Can my coding assistant run it?
Yes. The Mimiq MCP server lets an assistant like Claude Code run a test and read the results.
Show it to them before you show it to everyone.
First test free. No account needed.