Synthetic audience research
Know how it lands
before you ship it.
Drop in a landing page, an ad, a video or an email. Mimiq puts it in front of a crowd of simulated people who match your customers, then shows you who stays, who leaves, and why. Then ask them anything.
- First test free, no account needed
- Results in about 90 seconds
- Every number shows its range
Headlines only so far: pages, ads and emails are not benchmarked against real outcomes yet. What it does not showCan you beat it? Play today's ten
A test, replayed
- Anna, Small Business Owner Skimmed“The headline works, getting paid faster is a real problem for agencies and service businesses, and I recognize that immediately. But this is a collections tool, not something I need right now, and the demo button is asking me to commit time I don't have.”
- Brenda, Financial Analyst Left“This is an accounts receivable tool, not something I need right now. The headline promises faster payment, which matters for cash flow businesses, but I'm an analyst evaluating a career move, not shopping for AR software. I'd need to be actively losing money to late invoices to care.”
- Brittany, Bookkeeper Skimmed“The headline is a promise I've heard before, faster cash flow, but the interface on the right actually shows something concrete: invoices with status tags and days-late flags. That's the real sell here, not the tagline. I'm skeptical it's as frictionless as it claims, and I'm not actively shopping for this right now.”
Only 9 of 25 stayed to read. The homepage of Tallyloop, a made-up invoice-chasing product, shown to 25 simulated agency owners and finance leads. Tap or hover any face to read what they thought.
How it works
Four steps, about ninety seconds.
- 1
Drop it in
A URL, an image, an email, a headline or a question. Mimiq works out what it is.
Web pageAd or postVideoEmailCopyQuestion - 2
Meet your audience
It reads your content and recruits simulated people like the ones it is aimed at. Or describe them yourself, or import your customer list as twins.
- 3
Watch them react
Each face lights up as that person decides: gone, glanced, engaged, or in.
- 4
Ask them why
Put one question to the whole room, or interview one person. They remember what they saw.
What would make you book a demo?Show me the math on hours saved and actual cost per month.
The readout
Reads like a story, not a dashboard.
A headline that says what happened. Ranges instead of false precision. The issues people raised, ranked, with the faces behind every count. Their own words, not a summary of them.
- Every number shows its 90% range
- Every issue shows who raised it
- Every person is one click from an interview
- Jeffrey, Small Business Owner
Show me the price for agencies my size first, or let me try it free for a week. I'm not booking a demo to find out if I can even afford this, I need to know that upfront before I take another meeting off my calendar.
- Juan, CEO
Show me the actual monthly cost and a real number, like, for an agency our size, how much cash would actually hit the account faster, and what that costs us. Then I'd know if it's worth the integration work.
Ask them anything
The conversation you never get from a dashboard.
Put one question to all 25 at once and get their answers grouped into themes, with the people behind each one. Or pull one person aside: they remember what they saw, what they did, and why, and they will not just agree with you.
Compare versions
Change one thing. See who changes their mind.
Run the next version on the same people. Mimiq makes the call and says how sure it is, and the same people show who warmed up, who cooled off, and why. On real headline A/B tests with a winner, about half of its calls were clear, and those were right 88% of the time. It says which way a difference would go, not whether your test will show one. See the benchmark
Get paid in days, not months. Tallyloop chases your unpaid invoices for you. Book a demo.
Stop chasing invoices. Tallyloop sends the reminders and collects the payment, from $29 a month. Start free, no demo needed.
- Jeffrey, Small Business Owner 28 → 62 in 100 would read it
“Sounds useful, probably garbage. The 'start free, no demo needed' is doing work here, it's low friction, but that's exactly why I'm skeptical. Something this friction-free usually means it's built for problems smaller than mine, or it's a lead gen trap.”
- Brittany, Accountant 15 → 28 in 100 would read it
“Does this actually integrate with our accounting software or am I just moving the problem somewhere else?”
- Denise, Small Business Owner 28 → 42 in 100 would read it
“Don't tell me what it does, show me it handles the mix of retainer work and project billing we actually use, and whether my bookkeeper can still see what's happening.”
- Erica, CFO 62 → 28 in 100 would read it
“$29 a month is cheap enough that I'd almost resent not looking, but I'm already using a system that handles this and my problem is something else entirely.”
Works on anything you ship
If a customer will see it, test it first.
Landing pages
Paste the URL. They open it in a real browser and decide in seconds whether to stay.
Ads and posts
Drop the image. They scroll past it in their feed, or stop, or tap.
Videos
Drop the file. See the second each person scrolled away, and what they were thinking.
Emails
Paste the email. It lands in their inbox between everything else.
Headlines and copy
Test a tagline, a pitch, a product description, a price page paragraph.
Questions
“Would you pay $12 a month for this?” Get a stance and a reason from everyone.
In their words
Not scores. People.
“This is actually built for me. The headline solves a real problem I have right now, and the product screenshot proves it works on invoices I recognize, but I need to know the cost before I waste time on a demo.”
Small Business OwnerStayed
“This is built for agencies and service businesses, which is exactly my world, but the pitch assumes cash flow pain I don't actually have. The demo table and the Dana Whitfield quote are specific enough to be credible, but I need to know what this costs and whether it integrates cleanly with our existing accounting setup before I'd consider it.”
Financial AnalystStayed
“This is built for agencies like mine, and that quote about days-to-paid hitting 11 instead of 38 is real. But I'm not the one chasing invoices anymore, I hired people for that years ago. The question is whether this solves something I actually care about right now.”
Small Business OwnerSkimmed
“The headline works, getting paid faster is a real problem for agencies and service businesses, and I recognize that immediately. But this is a collections tool, not something I need right now, and the demo button is asking me to commit time I don't have.”
Small Business OwnerSkimmed
Honest by design
Simulated people. Real limits, stated.
Mimiq's people are synthetic. They are fast and cheap to ask, they do not get tired, and they will tell you things real users rarely say out loud. They are not a replacement for your customers: use Mimiq to find problems and compare versions before you spend real traffic, then confirm the big bets with real people.
Read the benchmark and its limitsPricing
Start free. Pay per person tested.
Your first test is free, no account needed. A free account adds 100 people. After that, packs start at $29 for 500 people, and they never expire. No seats, no subscription.